22Nov 2017

80-20 Customer Gold Program ® Business Needs To Increase Value

 80-20 Customer Gold Program ® Business Needs To Increase Value

Ask yourself a question. Who are the top 20% of your customers? It might be a surprise that some customers that were in the top a few weeks ago may not even be on your current list. There is an open opportunity to visit them and discover why they left and invite them to return.

Once the top 20% or “80/20 Customer Gold Program”TM customers are determined then a methodical program can be designed to build relationships with key people within the organization.

Performance Improvement: 80-20 Customer Gold Program ® 

How do you expand revenue with existing customers? Customer 80-20 Gold Program ® techniques can help you learn how to raise revenue 2X-4X, by proactively finding out what customer’s needs are instead of waiting for them to call.

80-20: If you have a customer base that is an absolute gold mine, and you wait for them to call in, you are losing probably double the revenue that you could have. You need to be proactive in your competition tracking. You can’t stay ahead of your competitors if you don’t know what you are doing.


1. Goals – Coaching – Rewards
2. Customer 80-20 – “Gold Program” ®
3. A/R, A/P, Cash Flow, Contribution Margin (CM), Metrics
4. Value Proposition –Brand – 3 Reasons “Why do Customers Buy”
5. Systemize – Processes
6. Reoccurring Revenue
7. Competition Tracking – Proactive

You need to work to obtain automatically renewing contracts, consumable products and create a proactive customer service program to raise the customer retention and renewal levels which increases the business value significantly. Create action plans right away.

The items listed above and more are part of what I present to CEO’s all over the world. Listen to what one CEO, Mark Aistrope, has to say.

Dale Richards reminds Mark, Chicago, on ways to increase company value 2X – 4X from Dale Richards’ presentation on Business Valuation Principles – How to Increase Your Business Value, Financially, Operational and Strategically.

Learn more about Business Valuation Principles by Dale S Richards

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