A methodical strategic development of a proactive customer service can yield large revenue growth from your existing customer base. The “80/20 Customer Gold Program TM” works. I have used it many times to increase revenue performance by 110% to 300%.
The way to differentiate from your competitors is to quantify the top three answers they might provide you. For example, for on-time delivery, a quantification may be “we have a 99% on-time delivery while our competitor’s delivery time is only 90%.” Once the quantification is determined, then these reasons can be used to build your brand for essentially free.
What is a typical response to close a conversation with a customer? “Thanks for the order and have a good day.” How many conversations, email, invoices and contacts with customers do you have in a month as a whole company? Most companies have hundreds or thousands of touch points.
Learn more in my book about Business Valuation Principles. Understand the 80/20 Customer Gold Program TM, and how it can help you increase your revenue performance. https://successbiznow.com/books/business-valuation-principles-by-dale-richards/
With the correct methodology, a company can build their brand significantly for very low cost.
Dale Richards, Excel Management Systems, Inc. provides key steps to increase 2X-4X revenue, profits and value according to Dr. Jeff, Dallas, Texas. in Dale’s key Business Valuation Principles – How to Increase Your Business Value, Financially, Operational and Strategically. Listen and learn.
ABOUT DALE S. RICHARDS:
Preview Dales presentations: Watch Dale In Action Dale S. Richards specializes in management, marketing, operation optimization & business valuation consulting and is a 25+ year turnaround expert. He has implemented success concepts into results in 150+ companies. Dale is a Certified Valuation Analyst (CVA) with NACVA, a Vistage International CEO-Board Chair in Utah and a World and Vistage International Speaker. Visit www.successbiznow.com to learn more about Dale and business valuation services.