Rifle vs. Shotgun Marketing Approach
Are you looking for a focused marketing/sales strategy that can yield more high-value customers?
Chad learned about Dales concept of the Rifle vs. Shotgun marketing approach that will help him combine industry segment growth rates and gross margin for each segment to help determine the highest value segments for his business
He learned key business concepts from Dale Richards’ presentation on Business Valuation Principles – How to Increase Your Business Value, Financially, Operational and Strategically.