Sam, Medical Shipment, Chicago, How to build brand concept from Dale. Sam really liked the Why Buy – How to build brand concept from Dale in his two day intense business assessment – optimization plan session.
Why Buy? The brand: Why do customers buy from you? Just envision 100 employees, 200 conversations a day and they’re telling everybody they talk to about your brand. It may not be the tagline. That may not differentiate why they buy from you. That could be one of your things if you like your tag line and it’s really catchy.