Build your brand | Marshall’s favorite subject
Why to Customer Buy – Build your Brand for Free was Marshall’s favorite subject from today presentation. Dale Richards presented to Canada’s Navacord Insurance Brokers, Other key marketing and revenue topics included: A. Why Customer Buy = Build your Brand for Free, B. Price vs. Value -Never use price alone to sell, C. 80/20 Customer Gold Program TM, D. Rifle vs. Shotgun Marketing TM, E. Answered key culture and business success questions. These 40+ brokers learned key business concepts from Dale Richards’ presentation on Business Performance Enhancement Principles.