Do you know how to evaluate the impact of your corporate events? What strategic promotional tools are utilized in your events to show off your brand? How do your events affect your Return on Investment (R.O.I.)?

The TIP of the week comes from NATASHA MILLER. Natasha Natash, an award-winning Wall Street Journal best-selling author, is also an Entrepreneur leadership network contributor. Founder and CEO of Entire Productions, and 3-time Inc. 5000 entrepreneur.

In her article How to Measure the Success of Your Corporate Events, she presents business leaders with a mini guide for event planning. A guide that can help measure outcomes that are central in event preparation. “Whether the aim is to amplify brand awareness, generate leads, or drive direct sales, setting well-defined goals is crucial”, notes Miller.

Miller provides readers with a more comprehensive approach to event planning. One that incorporates the use of fundamental metrics that better support the evaluation of your overall event success.

“Whether the aim is to amplify brand awareness, generate leads or drive direct sales, setting well-defined goals is crucial” ~Miller

A good takeaway from the read from Miller is “Start with an event strategy map so that the client’s KPIs and ROI goals are set to have something to measure against”.

KPIs and ROI are something that every business should be calculating for their clients. Miller did an excellent job in this mini guide to help CEOs and Planners get a more concise start on their next event.

A great read, I highly suggest it to all business leaders. Share it with your team. How to Measure the Success of Your Corporate Events

​