80/20 Customer “Gold Program”® – Business Optimization

80/20 Customer “Gold Program”® – Business Optimization

The way to differentiate from your competitors is to quantify the top three answers they might provide you. For example, for on-time delivery, a quantification may be “we have a 99% on-time delivery while our competitor’s delivery time is only 90%.” Once the quantification is determined, then these reasons can be used to build your brand for essentially free.

Methodical strategic development of proactive customer service can yield large revenue growth from your existing customer base. The 80/20 Customer “Gold Program”® – Business Optimization works. I have used it many times to increase revenue performance by 110% to 300%.

What is a typical response to close a conversation with a customer? “Thanks for the order and have a good day.” How many conversations, emails, invoices, and contacts with customers do you have in a month as a whole company? Most companies have hundreds or thousands of touchpoints.

With the correct methodology, a company can build its brand significantly at a very low cost.

80/20 Customer “Gold Program”®, Business Optimization were topics Rhonda will implement from Dale Richards Business Optimization and Valuation Presentation. Rhonda is CEO of a telecommunications company in Houston, Texas. Dale was there one week after the hurricane flood but the group took a break and gained valuable business insights from Dale Richards’ presentation on Business Valuation Principles – How to Increase Your Business Value, Financially, Operational and Strategically.