The trends that will impact small businesses in the New Year

Wonder what trends will reshape the small business landscape in 2022 and beyond?

Rich Rao  VP of Small Business at Facebook, brings up some good examples of how small businesses have creatively transformed over the past two years. In his article 4 Trends that Will Reshape the Small Business Landscape in 2022 and Beyond, Roa credits small businesses for “spotting untapped opportunities in our collective “new normal.” Our new normal has definitely been reshaped.

“spotting untapped opportunities in our collective “new normal.”

Rao, discusses 4 trends taking place in the business environment including what he terms the “evolution of entrepreneurship”. Kind of an outpouring of creativity, and sharing of that creativity in the digital environment. He notes how entrepreneurs have creatively used technology to open avenues to drive sales and build their brands. He provides examples to help readers grasp the possibilities that exist for their own businesses.

While we all know creativity is a must in business, so is messaging. Roa notes that “messaging paves the way for the next era of communication”. The era of digital communication. Still, he is wise to mention that some things remain the same, specifically how we interact with our customers is paramount to success. Emphasizing that the use of technology, simply makes it easier.

A short read giving credence to creative thinking and business trends online, offline, and in-between.